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New tourism slogan for Ho Chi Minh City

posted Aug 9, 2011, 6:55 PM by Dong Travel   [ updated Aug 9, 2011, 6:56 PM by Mickey Dong Hoang Thinh ]
“Vibrant Ho Chi Minh City” is HCMC’s new tourism slogan, the Steering Committee for HCMC Tourism Development unveiled.

La Quoc Khanh, Deputy-Director of the HCMC Department of Culture, Sports, and Tourism, said that the new slogan will be officially used for all the City’s tourism publications and events such as the International Travel Expo in September.

He also added that the new slogan is part of the strategy for Saigon-HCMC tourism trademark development and they will start implementing upcoming tasks to strengthen the City’s tourism trademark.

According to strategy given out by Cowan, the designer of the new slogan, Ho Chi Minh City will be friendly and lively while its uniqueness with pictures of bustling traffic or peaceful images will remain.

Earlier, “Vietnam-a Different Orient” also composed by Cowan, was used as a new logo for the National Tourism Promotion Program during the 2011-2015 period.

Source: SGT