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HCMC will tap emerging markets

posted Feb 3, 2012, 11:26 PM by Dong Travel   [ updated Feb 3, 2012, 11:26 PM by Mickey Dong Hoang Thinh ]
City officials say they are confident tourist arrivals can reach 3.8 million this year.

Ho Chi Minh City Department of Culture, Sports and Tourism’s Tourism Promotion Division deputy head, Nguyen Bao Anh, said promotions will focus on South Korea, the United Kingdom, India and Ukraine.

“Tourist arrivals from those four countries remained small, last year, but the growth rate was promising.”

Air links between Ho Chi Minh City and these markets have opened and that has prompted interest in promotions.

“The UK market is expanding since the national airline started a London flight last December,” he said.

Mr Anh added: “A similar route from Ukrainian has now started and services to India will be launched this July, also on Vietnam Airlines in partnership with Jet Airways.”

Trips for journalists and travel agency staff from the four markets will kick off the effort.

In the South Korean market, foreign tour operators will be invited to try river tours from the city and check out investment opportunities particularly joint ventures.

Last year, there were 3.5 million international tourist arrivals increasing 12.9% against 2010.

The city’s revenue from tourism was estimated at VND49 trillion (US$2.33 billion) improving 19.5% year-on-year. Of that revenue, VND29 trillion came from restaurants and hotels, while VND12 trillion derived from travelling services.

The top 10 markets for HCMC were: the United States; Japan; Taiwan; South Korea; Australia; China; Malaysia; Singapore; France and Canada.

Source: TTRW